Annexa vs the Competition
We compare Annexa with Inmovilla, Witei, Optima CRM, and Salesforce. Feature by feature, no marketing. Just facts.
Detailed Comparison
= Included = Partial / limited = Not available
AI & Automation
| Feature | Annexa | Inmovilla | Witei | Optima CRM | Salesforce |
|---|---|---|---|---|---|
| WhatsApp AI Agents | |||||
| Voice AI (automated calls) | |||||
| AI Lead Scoring (7 factors) | |||||
| AI Property Matching | |||||
| Auto Email Dispatch (fallback chain) |
Real Estate Management
| Feature | Annexa | Inmovilla | Witei | Optima CRM | Salesforce |
|---|---|---|---|---|---|
| Portal syndication | |||||
| Integrated MLS | |||||
| Deal workflows (20 steps) | |||||
| Full Property Management | |||||
| Investment Calculator |
Compliance
| Feature | Annexa | Inmovilla | Witei | Optima CRM | Salesforce |
|---|---|---|---|---|---|
| AML/KYC (Ley 10/2010) | |||||
| Native GDPR | |||||
| Integrated digital signatures | |||||
| Gestoria Module (NIE, tourist licences, fiscal representation) |
Data & Analytics
| Feature | Annexa | Inmovilla | Witei | Optima CRM | Salesforce |
|---|---|---|---|---|---|
| Market Intelligence (7 real sources) | |||||
| Zone Ranking by profitability | |||||
| Professional PDF reports | |||||
| Investor Dashboards |
Architecture
| Feature | Annexa | Inmovilla | Witei | Optima CRM | Salesforce |
|---|---|---|---|---|---|
| Multi-portal (multiple brands, 1 CRM) | |||||
| Public REST API | |||||
| Multi-tenant | |||||
| Native bilingual (ES/EN) |
Why Annexa is different
We're not another generic CRM adapted for real estate. Annexa was designed from scratch for agencies, brokers, and investors in Spain.
10 exclusive features
That no competitor offers
- 1WhatsApp AI Agents with configurable personality
- 2Voice AI with intelligent fallback chain
- 3Market Intelligence with 7 real sources (Idealista, Fotocasa, AirDNA, Catastro, Registradores, INE, Comunidad)
- 4Zone Ranking by profitability with 6 factors
- 5Native Gestoria Module (NIE, tourist licences, fiscal representation)
- 6Integrated AML/KYC (Ley 10/2010, PEP screening, FATF/EU)
- 7Professional investment calculator with cashflow modelling
- 8Multi-Portal Architecture (one account, multiple agencies)
- 9Client portal with no login required
- 10Investor Dashboards with automated PDF reports
Built for Spain
Annexa was born for the Spanish market. Ley 10/2010 compliance, gestoria module with NIE case files and tourist licences, syndication to Idealista, Fotocasa, and national portals. It's not an adapted American CRM — it's a Spanish product for Spanish professionals.
Modern tech stack
Next.js, React, TypeScript, PostgreSQL, Redis. While Inmovilla runs on legacy PHP and Witei on a limited stack, Annexa uses the same technology as Vercel, Stripe, and Linear. The result: faster, more secure, more scalable.
Native AI, not a bolt-on
Artificial intelligence isn't an add-on module in Annexa — it's woven into every process. From WhatsApp lead qualification to automatic property matching, predictive scoring, and market reports. AI isn't an extra: it's the core of the product.
Fair price, real value
Inmovilla charges 79/mo for a basic CRM without AI. Optima CRM asks 231/mo. Salesforce exceeds 300. Annexa Professional costs 49/mo and includes AI WhatsApp, AI Voice, Market Intelligence, and the gestoria module. More features, lower price.
Ready to switch CRM?
Free migration from Inmovilla, Witei, or any other CRM. Your team will be operational in under 48 hours.